East Anglian firm Probe Oil Tools, an Acteon company, has undergone a total brand refresh and unveiled its new proposition and service offering to support its evolution to be the first-choice supply chain partner for engineering projects in energy markets.

Probe’s refresh comes at a time when businesses in oil, gas and energy markets have had to change to be more competitive, efficient and resilient. Probe have embraced this change with momentum and have embroiled this quality into their ‘business as usual’ operations through their guiding principles of: precision and pace, can-do and collaborative, responsible and reliable.

Their new strapline ‘Engineering Momentum’ encapsulates Probe’s essence, whilst subtle changes have also been made to the firm’s logo to reflect its current image along with a full new visual identity, corporate and product related marketing materials and an increased social media capability.

The new website, which was also launched on the same day, will seek to increase Probe’s online presence and help to grow their community and engagement model.

Commenting on Probe’s rebrand, Managing Director, David Brennan said,

“It was always important to draw from our 40 years of heritage for this project but at the same time develop a new and modern identity that can drive our new service offering. I am delighted with the results, and with the support of the new inbound marketing infrastructure, it will give our new products and services greater impact. The rebrand and launch of the new website now represents our ambitions to drive business growth and inspire our clients to connect with us and ultimately will generate long term brand loyalty.”

This has been an exciting time for Probe as they have continued to develop the company throughout the difficult financial climate. With a number key appointments also joining the firm, and further investment being made into their plant and facilities, it was the right time to invest further into their marketing strategy.

David Brennan concludes,

“Creating an even stronger brand presence, both on and offline, has been an important process. We have worked closely with our staff, as well as focusing on our clients, to develop a brand identity that represents what Probe is all about and that we are truly proud of.”

Probe's plant facilities

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